Alex Hiller, a marketing and consumer expert at Nottingham Business School, points out that there is no conflict between anomie and consumption: "If you look at Baudrillard and other people writing in sociology about consumption, it's a falsification of social life. Adverts promote a fantasy land. Consumerism relies upon people feeling disconnected from the world."
This brings to light more evidence for my growing support of the Brian Jacques/Redwall theory of economics, i.e., socialism among tight-nit groups of people. Personally, I like the idea.